Plastic Business Card

Plastic Business Cards

Why Plastic?

Plastic Business Cards are a great way to put your business in the lead! They offer thousands of practical and promotional applications with a huge market. We are able to offer Plastics at super affordable prices. Plastic Cards are very durable and are printed on 20PT Plastic Opaque White, Frosted, and Clear stocks. With these cards, sky is the limit! Business cards are the cornerstone of any marketing campaign, and unfortunately they are also the most undervalued components by business owners and entrepreneurs. They are a great way to give potential customers information about your business does and how you can help them. However, in order to save a few dollars, many people cut corners by purchasing cards that are cheaply made or made of thin paper. They rip and tear easily, even when tucked away in a purse or wallet.

White, Clear and Frosted Cards

Clear and frosted plastic business cards are truly unique because you can literally ‘see through’ them.  They are sure to make a lasting impression that your customers will hang on to. Because they are made of  plastic, they are more durable than traditional paper cards. Plastic cards will quickly set you apart from your competitors. A plastic card is more likely to be held on to just due to the novelty factor. These cards also show your potential customers that you are interested in their business, since you did not just give them a “cheap card”.

Common Plastic Business Cards:

  • 20pt Clear Plastic
  • 20pt Frosted Plastic
  • 20pf White Plastic
photo by: arminrosu
QR Code

QR Code for Business Cards

Get Peoples Attention

If you’re not yet familiar with QR codes, they’re similar to the bar-codes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.

A QR Code Business Card is a great conversation starter and offers so many more possibilities than regular business cards. They can make people interact with your business card. They will take out their smart phone and scan it it see where it takes them. You can embed in your QR Code a website URL, or maybe a V-Card, or a promotional code.

How can you use QR codes to benefit search marketing?

We are only just scratching the surface of how they can be used.  Here is an example of how others are using them.

Here is a company showing how they are using them for marketing:

Another great use for QR Codes is for events and conventions. QR Codes can be placed on Banners, Brochures, or even a Trade Show Booth itself, thus adding another way to have potential customers interact with you.

Design your own QR Code

By far the best online QR generator that I know of is http://keremerkan.net/qr-code-and-2d-code-generator/. This particular generator allows you to output in several different formats, including vectors.

You can read more about QR Codes and what they are here!

photo by: CoCreatr
Vinyl Banner

Effective Banner Marketing Tips

Banner Design Tips

Advertising by means of a banner is always effective when you manage the campaign and placement carefully. Some Effective Banner Marketing Tips:

  1. Use the KISS principle, Keep It Simple and Stupid, to much wording makes people not read it.
  2. When deciding where to place it, make sure you place it in a location that is visible to the public.
  3. If possible, enlist the help of a professional designer.
  4. Avoid misleading statements.
  5. Do not use much text on it, try to use colors and images.
  6. Don’t try to reinvent the wheel, you are better off using tried and true.
  7. Banner ads and print ads are not the same and they do not work in same manner. So try to make a difference between them.
  8. Branding helps to keep your company in people’s mind so always use your company name and logo on your banners.
  9. Avoid using cheap materials, it will cost you more in the end.

These are some common tips that you should follow while designing your banner and it can  increase the effectiveness of your ad campaign.

photo by: Joelk75
Vinyl Banner

Attract Customers With An Outdoor Vinyl Banner

Outdoor Vinyl Banner

Outdoor Vinyl Banners are a great way of attracting customers to your business or for promoting a special event like a sale. They are inexpensive, easy to place, and can be disposed of quite easily.

Outdoor Vinyl banners are made using durable materials like 13oz scrim banner, and they are also weather resistant, so they can be rained on. Vinyl banners are very inexpensive and last a long time, up to several years. Therefor they are the best means of advertising on a budget. Using a vinyl banner will surely help you to promote your products and services in a very economical way and will get you more sales.

How you can efficiently use Outdoor Vinyl Banners to attract more customers?

  • Use outdoor vinyl banners to show your latest products and promotions. You clients and customers can learn more about the products and services from the banner you are displaying.
  • Announce your promotions using a vinyl banner display. For example, if you are going for an anniversary or holiday sale promotion, try to promote it using a good designed vinyl banner.
  • You can also use the vinyl banners in trade shows and exhibitions to showcase your products and services.
  • Always check with city and condo regulations before putting up a banner.

The more efficiently you can place your vinyl banners, the more attention you will draw to your business. So always make sure you place the vinyl banners in a convenient and visible place. Vinyl banners help you maximize your business potential with less marketing costs. These are only a few ways that how you can use vinyl banners efficiently to promote your business and attract more customers.

photo by: urbanfoodie33
Banner Design

Proper Vinyl Banner Design

Vinyl Banner Design

Vinyl banners are designed in a different way than traditional printed material, remember that this will be BIG!. For example, if your image doesn’t look good on your computer screen when you zoom in on t, it will not look good after being printed, so you have to be very careful on selecting the design elements used in vinyl banner design, especially your images. Lets look at some key points to consider while designing vinyl banner.

Banner Size

When doing a vinyl banner design, always try to design at the full size you are going to print. Set your software to actual measurements. When you design in actual size, you will get the best output after printing.

Resolution

Design the banner at 150 DPI (any more than this is lost, and will just make a huge file) and this will help you to take maximum advantage of a banner printer. For very large banners you can reduce the resolution to 100 or 75 DPI , these banners will most likely be seen from afar and resolution does need to be that great.

Distance

For low quality images and pictures, the grainy areas and rough edges of the image will merge in the human eye and will show more smooth for a good distance. However, from close distance the image may not look that good but 25-30 feet away, they will look just fine.

File Types

Saving your design in high resolution TIFF and PDF is highly recommended. The best format by far is Illustrator, or any other vector based design software.

Color Space

Remember that most wide format printers print in CMYK, so set your color space accordingly in your design software.

photo by: Burning Red
Business Card

Business Card Design

Business Card Design

Proper business card design is not a hard thing to accomplish, all you have to do is follow a couple of basic rules and you will have a print ready file in no time.

The first thing is size. Finished business cards in the US are 3.5″ x 2″, and by finished we mean after they trimmed. You see, when paper products are printed the designers always leave a “bleed”, this bleed is usually 0.125″ and its purpose is to extend the images  past the final trim edge, so that when the business card is cut, the cut looks perfect (no white borders) . The proper size for a business card file ready for print is 3.625″ x 2.125″.

Business Card Design
Business Card Measurements
Business Card Design
Wrong design, no bleed
Correct Bleed Business Card
Proper Business Card Bleed

Don’t Use Frames

A lot of people like to place a frame on their business cards, like a portrait hanging on a wall. This is a big NO in business card design. You see, no cut is 100% perfect, thus the use of a bleed, and if you use a frame, all you are doing if giving the observer a visual queue that makes any imperfections in the trim of the business card stand out.

Avoid Dark Colors

One of the hardest things to design, from an aesthetic point of view, is a dark colored business card, i.e. a black one. In the years I have been doing this, the ones that look good are few and far in between.

Keep you text away from the borders

I can’t stress this enough, keep all of your info and text at least 0.125″ away from the cut line. Business cards with text placed on the edges do not look good.

Set your environment to CMYK color space

Please do not design print in RGB, it will look great on your computer screen, but can come out quite bad on paper. Before you start your project make sure that your document color space is set to CMYK, if you go to your software’s help section, or Google it, you can see how to change the settings. If you start to design your business cards in RGB and then convert it to CMYK you can end up with four color black text.

Plagiarism is the best form of flattery

Look at the business cards that you really like, and make your’s like them. You don’t have to copy them verbatim, but you can use those business cards as inspiration for your own creative designs.

Be creative with Die-Cuts and Spot UV

You can use design elements like Spot UV or Die Cutting to stand out from the crowd.  Spot UV adds just a touch of gloss to some parts of your business cards while leaving the rest untouched, enabling you to bring attention to specific design elements within your business card.

Die Cuts allow you to make custom cut card, by letting you make a cut out shape in your business card, a sure fire way to stand out from the crowd.

photo by: 1lenore
RGB

RGB to CMYK

RGB to CMYK

Your computer, scanner, digital camera, flat screen TV and monitor create images using combinations of just three colors: Red, Green and Blue (RGB).

Printing presses use four different colors to print these images Cyan (light blue), Magenta (pinky red), Yellow and BlacK (or CMYK also known as Process Color). At some point, your RGB images must be converted to CMYK in order to be printed.

Converting RGB to CMYK can be achieved with software like Photoshop. If this step is not done, you risk losing control over how the colors are converted, and this can have some quite undesirable efects, like producing text with four color black.

RGB

Traditional printers often use Pantone® Spot colors when printing work. Spot colors are mixed like paint and printed one at a time. As we use Process Color, all Pantone® Spot colors must be converted to their CMYK equivalent before your file is sent to us. If you do not do this, you risk obtaining undesired colors. If you do leave spot colors in your file, they will not be printed, and will result in a damaged end product.

Many RGB and Spot colors do not have a direct CMYK equivalent, colors like bright red can seem dull, the technical term for this is “out of gamut”. If originaly designed your artwork in RGB, you may very well be out of gamut, and when converting to CMYK, you are letting the software choose what it thinks is the closest CMYK equivalent, wich may not be what you want. This problem can be avoided by selecting your colors from a CMYK swatch instead of an RGB when designing your artwork.

If you would like to learn more about CMYK color, visit CMYK color model, or to know more about RGB, visit RGB color model.

photo by: Skley
Black Text

Text with Four Color Black

Text with Four Color Black

A very common problem with files that are submitted by people is text tat is not pure black (K 100%) but a combination of all four CMYK (Cyan, Magenta, Yellow, and BlacK) colors, thus test with four color black. This looks great on screen, but terrible on printed text. Paper, as it passes through the press, has to have four different passes of ink, one for each color (CMYK). This process, no matter how good the equipment, is not exact. In regular images that use four color, like pictures or large solid color spaces, the error is never visible, but on text you get a ghosting effect, the text looks slightly out of focus, especially if it small text like on a business card.

This four color black problem arises a lot in Photoshop files. People design their artwork, including text, in RGB and then convert it to CMYK. This produces the undesired four color black.

The solution is simple, when designing in Photoshop, InDeign, or Illustrator, change could color space to CMYK from the get go, and use a CMYK color pallet. RGB should only be used for editing photos, and when you are done editing them, then convert them to CMYK.

You can read more about here  RGB to CMYK.

photo by: Josh Angehr
Classroom

Flyer Design Masterclass

Flyer Design Masterclass

Flyers are so versatile, it’s no surprise so many of our customers find them an essential part of their marketing. Whether they’re stuck under windshield wipers, inserted into newspapers, mailed out or propped up on the counter – they look great in glorious full color and are incredibly low cost.

Many things will affect the response you’ll get from your flyer campaign. Answer these questions and make your flyers work harder for you:

Who’s Your Target Market?

Who are you trying to reach? Are you selling to consumers or businesses? Where do they live? What industry are they in? What age group? If you can’t answer these questions, you’ll find it a bit trickier to find the right way of targeting your market.

What’s Your Point, Caller?

Presumably you’re investing in marketing to win more business. We do it all the time, so there’s no need to be shy. Think about what makes you different or special. What problem can you solve? What need can you satisfy? What’s your Unique Selling Point – your USP? Why should they buy from you?

What’s In It For Me?

We’ve seen flyers which are no more than business cards – a name, a number and maybe a list of stuff they do. When you get a flyer like that, what do you do? Save it or trash it? The most effective flyers use time-bound offers. Maybe “half price this month”, “free teddy bear with every quote” or “free consultation during November.” Think really hard about offering an incentive – and the level of it. “5% off” may be enough to get some interest… but what would “25% off” do to the response?

What Do You Want Me To Do?

What’s the next step? You don’t need to close the deal there and then (although, if you can, do it!). Tell them what you want them to do next. “Call now for a free sample”, “Bring this flyer to…” or “Email us for a quotation.” Spell it out. Make it easy for them to buy from you.

How Will You Reach Me?

There are many ways to get your message out. First Class or standard mail is highly targeted, but quite pricey. Try inserts in a local free newspaper, or pay some local kids to do a flyer drop. For a more targeted approach try an insert in a magazine read by your target market. Selling crochet saddles? Put an insert into ‘Your Pony Magazine’.

What Will It Look Like?

We’d recommend that you spend at least 30% of your budget on design. Design can mean the difference between success and failure. A badly designed flyer may do more damage than you think. There’s no such thing as a second impression, so get it right the first time. We can help. Design is our business, after all. Talk to us.

Anything Else?

Flyers are a wonderfully effective marketing tool… when they’re used correctly. We want you to be successful for selfish reasons – you’ll invest more with us if you are. Let us help you succeed – get us involved from the start. And, good luck!

photo by: cliff1066™
Tradeshow

Trade Show Display Tips

An eye-catching, exciting and bold advertisement can create a long lasting impact across the exhibition hall attendees with a Trade Show Display. A well designed roll up banner will always catch the attention of the audiences even in a large exhibition hall or convention center.

Trade Show DisplayA designer should know how to design large format banner graphics. With proper planning and software this job can be done quite easily.

Trade Show Display Tips

Consider the following tips to make sure the trade show display you are going to make will get proper attention from the attendees.

  1. Usually your brochure graphics will not work properly on a large scale banners and displays. You need to make large displays with large photos, well written titles and short content so that they are easily readable. Do not put too many words or a mix of fonts that will compete with your graphics, it will confuse people.
  2. A trade show display banner or display is just like a billboard that will communicate three major points- what you do, who you are, and why a stop at your booth.
  3. Always use a good quality large format printer that is properly calibrated and maintained. Its always better to go for a specialized printing service, some one local that knows what they are doing.
  4. Before hiring a printed, ask for samples of previous work.
  5. Use stock photos with huge resolution so that they don’t look blurry when printed. Many images look great on computer screen but will not show that good when printed. Choose your graphics wisely.

Your trade show banner has only one chance to get peoples attention, so do it right, your trade show display will go in vein.

photo by: Incase.